Posts Tagged ‘Writing’
Content Marketing: 5 New Rules We Can’t Ignore
This week I had the surreal honor of attending Content Marketing World 2011 in Cleveland. I say “surreal” because I was surrounded by people who didn’t just chant “Content is King.” These people are actually running the kingdom. The overall message that emerged from the conference was simple but refreshing: Keep it Real. Make it…
Read MoreContent Approval in Gridlock? How to Break the Cycle.
The creative process in Corporate America can be chock full of…oh…shall we say…”challenges.” Last week I heard a respected colleague mention that the challenges of gaining project approvals are even worse now because of the economy. Seriously? Don’t worry. I’m not about to jump on the “blame the economy” bus. But, I will say that the…
Read More5 Questions to Ask Before Publishing B2B Content
We’ve been considering an “Infrequently Asked Questions” series—covering the most common mistakes B2B content teams make and how to avoid them. For now, we’re going to highlight a few of our favorites. Feel free to add your own or ask for more! 1. Did you remember to use industry jargon and acronyms? That’s right! Unlike traditional…
Read MoreWhy Your New Website May Never See the Light of Day
Building a successful and impactful web presence is more important than ever—especially for B2Bs and businesses with a complex product to sell or story to tell. Today, the “creative process” is more about solving the visitor’s problem than about whether the masthead should “pop” more. So why do so many well-intentioned, brilliant web projects fall…
Read More“Get in the d@mn stroller!” and Other Concise Calls To Action
Although our clients have known Alisha Edwards for some time now, we’re proud to introduce her to our online community! Alisha’s marketing savvy and sense of humor are quite evident in this post! I was eating lunch with my husband in the mall food court when we heard it: “Get in the d@mn stroller!”…
Read MoreWriters Rejoice! The Associated Press Adds “Website” as Approved Spelling.
I can hardly contain myself! Last week the Associated Press—the final authority on journalistic style, grammar and rules—saw the light! Finally, “website” was added as an acceptable spelling in addition to “Web site.” Having been in the web industry for over ten years now, I can finally shed the guilt about bucking AP Style on…
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