Posts Tagged ‘Social Media’
Top 5 Reasons I’ll Be Sticking With Google+
I was invited weeks ago, but put off joining Google+ until recently. Then, I waited `til I had a few dedicated hours to delve into the network. I confess, part of me really wanted Google+ to fail. After all, it’s just one more Social Network I have to learn. And Facebook’s hype-machine has desensitized me…
Read MoreWhy Your Blog Is Your Social Media Hub
“Smart social media marketing is always paired with a well-planned and well-maintained blog.” At Well Planned Web, we utter that phrase at least 10 times a week and include it in every presentation we give. Why? It’s simple. The Social Networks are swimming with partiers and elbow-rubbers. As I like to say, “Any Monkey Can Tweet.” But,…
Read More8 Ways to Tell the Difference Between a Social Media Tool and a Social Distraction.
That new social network, WordPress widget, plug-in, app or online doohickey that everyone’s buzzing about looks pretty sweet, huh? After frolicking in the Flash Demo, watching the video and reading the sparkly testimonials, you just can’t resist that shiny “install now,” “sign up,” or “buy now” button can you?
Read MoreHow to Mutilate a Social Media Contest
Okay, so I’m ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer? Companies are forever talking about the ROI of social media. But what…
Read More5 Reasons Small Businesses Find More Customers Using Social Media
According to a study by office services firm, Regus, smaller companies are the most successful at using social media to meet new customers. In fact, the study goes on to state that nearly half of small businesses around the world have acquired a customer through social networks. At the risk of sounding completely arrogant, my…
Read MoreNew Facebook Features: One That’s Hot, One That’s Not
Okay, it’s true. I have a love-hate relationship when it comes to professional use of Facebook. When I say love-hate I mean that in every sense. There are many weeks where Facebook is an absolutely incredible source of connectivity and traffic for my clients and my own business. Still there are some weeks when I…
Read MoreThe Most Essential Part of Your Blog’s Design
YOU! Hmmm… I could actually just end this post right there. 🙂 It really IS that simple. As a Thought Leader, your impact doesn’t end with the content. You also need to dominate your blog’s design. That means incorporating an image of YOU in your blog’s masthead, header or another prominent, site-wide area. Feeling shy…
Read More7 Ways to Show Tweeters Some Love at Your Next Event
As savvy presenters know, it pays to double-check all critical “production” elements before each speech. Your mic, projector, platform—it all paves the way for how well your audience perceives and absorbs your presentation. So, what about making it easy for your audience to SHARE your content? Yes, today, it’s not uncommon to see audience members…
Read MoreWhy Google’s Pacman Page Was a Brilliant Social Media Move
If you’re like most of the world, you had a few moments of pure nostalgia on Google this morning after catching wind of their interactive tribute to Pacman. How did you do? I made it to level two! The page and concept itself is absolutely a new level of genius for Google—who has entertained users…
Read More6 Ways to Promote Your Blog on LinkedIn
These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So…
Read MoreWhy Blog? – Reason #3: Share-ability
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?” Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets…
Read MoreI Dare You To Become a Real-Time Expert
What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream…
Read MoreGot Twitter? Start Blogging.
With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’…
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