Posts Tagged ‘listening strategy’
5 Questions to Ask Before Publishing B2B Content
We’ve been considering an “Infrequently Asked Questions” series—covering the most common mistakes B2B content teams make and how to avoid them. For now, we’re going to highlight a few of our favorites. Feel free to add your own or ask for more! 1. Did you remember to use industry jargon and acronyms? That’s right! Unlike traditional…
Read More8 Ways to Tell the Difference Between a Social Media Tool and a Social Distraction.
That new social network, WordPress widget, plug-in, app or online doohickey that everyone’s buzzing about looks pretty sweet, huh? After frolicking in the Flash Demo, watching the video and reading the sparkly testimonials, you just can’t resist that shiny “install now,” “sign up,” or “buy now” button can you?
Read MoreShut Up, Listen Up, and Read!
For those of you who have endured my voice and tone workshops and training, brace yourself. Deana’s got her “rant” voice on today. If you’re a thought leader who’s genuinely ready to enlighten, educate and inspire others…awesome! Guess what? Your business will grow along with your online influence. This blog and my business are ALL…
Read MoreNew Facebook Features: One That’s Hot, One That’s Not
Okay, it’s true. I have a love-hate relationship when it comes to professional use of Facebook. When I say love-hate I mean that in every sense. There are many weeks where Facebook is an absolutely incredible source of connectivity and traffic for my clients and my own business. Still there are some weeks when I…
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