5 Questions to Ask Before Publishing B2B Content

By Deana Goldasich

We’ve been considering an “Infrequently Asked Questions” series—covering the most common mistakes B2B content teams make and how to avoid them. For now, we’re going to highlight a few of our favorites. Feel free to add your own or ask for more! 1. Did you remember to use industry jargon and acronyms? That’s right! Unlike traditional…

Read More

The Most Essential Part of Your Blog’s Design

By Deana Goldasich |

YOU! Hmmm… I could actually just end this post right there. 🙂 It really IS that simple. As a Thought Leader, your impact doesn’t end with the content. You also need to dominate your blog’s design. That means incorporating an image of YOU in your blog’s masthead, header or another prominent, site-wide area. Feeling shy…

Read More

6 Ways to Beef Up Your Blog With Images

By Deana Goldasich |

News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and…

Read More