creative process Archives - Well Planned Web

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creative process Archives - Well Planned Web

Content Approval in Gridlock? How to Break the Cycle.

By Deana Goldasich |

The creative process in Corporate America can be chock full of…oh…shall we say…”challenges.” Last week I heard a respected colleague mention that the challenges of gaining project approvals are even worse now because of the economy. Seriously? Don’t worry. I’m not about to jump on the “blame the economy” bus. But, I will say that the…

Why Your New Website May Never See the Light of Day

By Deana Goldasich

Building a successful and impactful web presence is more important than ever—especially for B2Bs and businesses with a complex product to sell or story to tell. Today, the “creative process” is more about solving the visitor’s problem than about whether the masthead should “pop” more. So why do so many well-intentioned, brilliant web projects fall…