Posts Tagged ‘creative ideas’
16 Content Marketing Lessons From the State of the Union Address
By: Marie Weber If you watched the State of the Union (SOTU) address online this week, you may have noticed there was an option for watching an enhanced version of the speech. As a content marketer I thought this was a nice feature, but I was more impressed by how the administration really leveraged the…
Read MoreWhy Your New Website May Never See the Light of Day
Building a successful and impactful web presence is more important than ever—especially for B2Bs and businesses with a complex product to sell or story to tell. Today, the “creative process” is more about solving the visitor’s problem than about whether the masthead should “pop” more. So why do so many well-intentioned, brilliant web projects fall…
Read MoreDo You Procrastinate or Incubate?
Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com…
Read More