Posts Tagged ‘Content’
Who’s Your Competition? Ask Yourself One Simple Question.
Today, I attended another outstanding meeting of the NSACF (National Speakers Association of Central Florida). The chapter was honored to have Bob Pike speak about “The 30 BEST Ideas to Take You to the Top of Your Niche.” Turns out, Bob Pike has every reason in the world to claim his ideas are “best.” The…
Read MoreDoes Your Blog Answer the Right Questions?
As an expert in your field, you have answers for your blog readers. Lots of them. But do know the right questions? Business bloggers often get too close to their expertise and passion—eventually losing touch with what readers really want to know. Many of us find ourselves going off on blogging tangents and traveling down…
Read More6 Ways to Promote Your Blog on LinkedIn
These days, LinkedIn is the often-forgotten “quiet” social network. It doesn’t get the hype of other social media, but it packs a powerful punch when it comes to reaching your professional network. Unlike Facebook, there’s no weeding through YouTube links or cousin Jenny’s baby pics. LinkedIn delivers your professional peeps in one tidy network. So…
Read More6 Ways to Beef Up Your Blog With Images
News flash: Endless streams of blog text are B-O-R-I-N-G! Business blogs are no exception. In fact, the best content strategy for blogs includes images as part of the process! We’re not talkin’ any old ho-hum images here. Well chosen, high-quality blog images are more than “icing on the content cake.” They create instant polish and…
Read MoreWhat Content Will YOU Produce For the iPad?
I’ve seen a lot of skeptics online lately, dismissing the iPad before it’s even released! In fact, many assume the iPad is all hype and no substance. While there may be some wonky specs and some room for technical improvements at first, the reality is that the iPad could very well be the next massive…
Read MoreWhy Blog? – Reason #3: Share-ability
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?” Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets…
Read MoreDo You Procrastinate or Incubate?
Remember that killer blog post idea you had a while back? Still sitting on it? Are you in love with the concept but beating yourself up about not finishing (or starting) the piece? Perhaps you shouldn’t be so hard on yourself. Last week, one of my contacts tweeted an article by Robert Biswas-Diener on CNN.com…
Read MoreWhy Blog? – Reason #2: Google Karma Points
Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses…
Read MoreWhy Blog? – Reason #1: Content is King
Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy…
Read MoreI Dare You To Become a Real-Time Expert
What the heck is a “real time” expert? It’s an expert who continuously communicates advice, questions, challenges and thoughts with their audience or customer. A real-time expert doesn’t publish a book and walk away. They feed their audience with their views on current events, industry news, shake-ups, best practices and epiphanies. They produce a stream…
Read MoreGot Twitter? Start Blogging.
With the swarm of Twittermania, some once speculated that blogs were a dying breed. However, it’s because of Twitter and other emerging social media that blogs are more alive and necessary than ever before! Recently, TechCrunch’s Erick Schonfeld compared the future of Blogging and Microblogging. He references statistics that show Twitter’s flattening growth, while WordPress’…
Read MoreIs Your Website Ready for Social Media Visitors?
Ready to take the plunge into the Social Media pool? Eager to Tweet about your business and industry, post links on Facebook and generate a buzz online? Before you begin rubbing elbows in the social media world, take a critical look at your website. Imagine this: An expert in your industry now follows you on…
Read MoreA Soapbox Moment: Black Hatters Beware
I’m still recovering from a great day at BarCamp Tampa on Sunday. It was an amazing event where I truly felt connected with the local tech and new media community. Awesome, awesome stuff! There were some very lively discussions. Okay I admit, I participated in a rather heated debate with a guy in one session…
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