American Marketing Association Archives

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American Marketing Association Archives - Well Planned Web

What Makes Content Effective?

By Deana Goldasich |

Like all marketing efforts, Content Marketing has one ultimate goal — to produce new customers or clients. That’s a given. However, HOW content achieves this goal is a different story. In fact, there is no one magic recipe for creating effective content that sells. That’s actually what makes Content Marketers’ jobs so much stinkin’ fun! Content has to be…