Blogging Benefits
Why Are Fewer Corporations Blogging?
Kevin McNulty (@netweave), an esteemed friend and colleague in the industry (I can see his eyes rolling — he’s so humble), asked me for my thoughts on this week’s Marketing Profs Report showing that Social Media usage among Inc. 500 companies was up, while blogging was down. Although I am far from a bandwagon jumper,…
Read MoreWhen Good Blogs Go Bad
Social Media has very few rules that are black and white. Which is why real-world examples tend to be the easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong!…
Read MoreJoin Me at the National Speakers Association 2010 Convention!
Will you be attending The National Speakers Association 2010 Convention next week? If so, don’t forget to sign up for Meet the Pros! Each breakout session is limited to a hand full of attendees, so reserve your spot ASAP! I’ll be hosting a Meet the Pros Session focused on how blogging can benefit you as…
Read MoreWhy Blog? – Reason #3: Share-ability
Last month, I started a series on why business blogs are a valuable part of any online marketing and content plan. Because I’m still hit with many blank stares when I speak and consult on blogging, I decided to answer the simple question: “Why Blog?” Reason #3 to blog? Share-ability! A blog’s built-in buttons, widgets…
Read MoreWhy Blog? – Reason #2: Google Karma Points
Last week, we began our “Why Blog?” Series with Reason #1 – Content is King. Today, we look at how blogging helps in the quest to be blessed by Google. Call it what you will: Karma, juju, brownie points or just “appeasing the Google gods.” The bottom line is that we all want our businesses…
Read MoreWhy Blog? – Reason #1: Content is King
Any business that has tried to optimize its website or beef up its visibility online has heard the phrase over and over… “Content is King.” If Content is King, a Blog is the King’s Most Loyal Servant. A well-built blog: Publishes your content at a moment’s notice. In fact, a blog makes it so easy…
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