5 Questions to Ask Before Publishing B2B Content
We’ve been considering an “Infrequently Asked Questions” series—covering the most common mistakes B2B content teams make and how to avoid them. For now, we’re going to highlight a few of our favorites. Feel free to add your own or ask for more! 1. Did you remember to use industry jargon and acronyms? That’s right! Unlike traditional…
Read MoreWhy Your New Website May Never See the Light of Day
Building a successful and impactful web presence is more important than ever—especially for B2Bs and businesses with a complex product to sell or story to tell. Today, the “creative process” is more about solving the visitor’s problem than about whether the masthead should “pop” more. So why do so many well-intentioned, brilliant web projects fall…
Read MoreTake the Test: Is Your Content Tone Deaf?
As more companies discover the importance of Content Marketing, many race to the “publish” button without ever determining if their content is in tune with their brand—or diluted and boring. This is increasingly common for those who farm out content to firms or ghost writers who don’t have a proven Voice & Tone Definition process. Does…
Read More“Get in the d@mn stroller!” and Other Concise Calls To Action
Although our clients have known Alisha Edwards for some time now, we’re proud to introduce her to our online community! Alisha’s marketing savvy and sense of humor are quite evident in this post! I was eating lunch with my husband in the mall food court when we heard it: “Get in the d@mn stroller!”…
Read MoreWhy Your Blog Is Your Social Media Hub
“Smart social media marketing is always paired with a well-planned and well-maintained blog.” At Well Planned Web, we utter that phrase at least 10 times a week and include it in every presentation we give. Why? It’s simple. The Social Networks are swimming with partiers and elbow-rubbers. As I like to say, “Any Monkey Can Tweet.” But,…
Read MoreIs Your B2B Content Getting the Mileage it Deserves?
Business-to-Business (B2B) marketers are forever chasing the challenge of publishing valuable, relevant content to their blogs and websites. And for good reason. Companies with blogs gather 68% more leads than those without blogs (HubSpot). Those who turn a standard blog into a well-produced, highly-relevant content machine may even see that number rise to a whopping…
Read MoreThank You for a GREAT 2010!
Today, we asked our Facebook Fans what they were most proud of in 2010 (Jeff Folkersen gets the biggest horn-toot, in our opinion!). It got us thinking about how terrific OUR year has been as a company! Most noteworthy–a series of awesome new clients, celebrating Well Planned Web’s 1-year Anniversary and speaking to some incredible…
Read MoreWhat Does Your Twitter Avatar Say About You?
Twitter avatars are more critical than some may think. In a terrific post on ThoughtPick, the author lists 5 reasons your avatar matters in your Twitter presence: Recognition Expression Intrusion Uniqueness Meaning & Relevancy We’d like to add a few more to this list. Most clients are a tad surprised when we spend a good…
Read MoreWhen Good Blogs Go Bad
Social Media has very few rules that are black and white. Which is why real-world examples tend to be the easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong!…
Read More8 Ways to Tell the Difference Between a Social Media Tool and a Social Distraction.
That new social network, WordPress widget, plug-in, app or online doohickey that everyone’s buzzing about looks pretty sweet, huh? After frolicking in the Flash Demo, watching the video and reading the sparkly testimonials, you just can’t resist that shiny “install now,” “sign up,” or “buy now” button can you?
Read MoreShut Up, Listen Up, and Read!
For those of you who have endured my voice and tone workshops and training, brace yourself. Deana’s got her “rant” voice on today. If you’re a thought leader who’s genuinely ready to enlighten, educate and inspire others…awesome! Guess what? Your business will grow along with your online influence. This blog and my business are ALL…
Read MoreHow to Mutilate a Social Media Contest
Okay, so I’m ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer? Companies are forever talking about the ROI of social media. But what…
Read MoreSocial Media: When Good Brands Go Bad [Event]
Social Media has very few rules that are black and white. Which is why real-world examples tend to easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong! This Tuesday,…
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