Posts by Deana G.
The Secret to Selling Your Expertise Online
If you’re in the service industry—whether it’s coaching, consulting, legal or even financial services—you probably know how important it is to spread the word about your expertise, experience and background. Some say your biggest challenge is selling an intangible. I disagree. The real challenge is selling your intelligence. Sure, you can create compelling web content…
Read MoreLearn about “Usability Karma” at Ad 2 Tampa Bay
What kind of online experience are you offering your visitors? Will they reward you with their business or decide to take it elsewhere? At this month’s Guest Speaker Series for Ad 2 Tampa Bay, I’ll discuss Usability Karma: the importance of web usability and content. And at this event, Ad 2 Tampa Bay ushers in…
Read MoreAre Your Web Stats Blinding Your Vision?
I recently spoke at an event where hundreds of professional marketers were scratching their heads and asking how to increase traffic and conversion on their sites. They were eager for that magic nugget of wisdom that would help them move the needle when they got back to the office. Aren’t we all! The most common…
Read MoreXobni: Must-have Outlook Tool just got better!
Ever wish you could instantly look up a colleagues phone number, without the hassle of Outlook’s “find” feature? Need to locate that attachment your coworker sent last week? Wish you could copy and paste a contact’s info instantly to share with a friend? Xobni is a power tool for Outlook users that creates an index…
Read MoreDomino’s Tops Off Online Ordering with Pizza Tracking
Just when I thought Pizza Web sites had maxed out the quality of the online customer experience, Domino’s blows me away! Sure, they have a nifty “build your own pizza” app. Old news. They also have sophisticated online ordering. Okay, to be expected. You’d think that the pizza giant would sit back, admire their lead…
Read MoreAre You Allowed to Review your Doctor Online?
Have you been to the doctor lately? Did you pay attention to any “Mutual Privacy” forms you may have signed? Last week, I discovered that there are companies now helping doctors squash patients’ online reviews. Specifically, patients are asked to sign a privacy form stating that they agree not to post anything about their doctor…
Read MoreDoctor Review Sites Need Surgery, Stat!
When searching for a specialist today, I decided to check on how doctor review sites were looking these days. Social Networking has exploded since my last search, so I was sure there were some new gems out there that could help me find a winning physician. Surprisingly, the online resources for patients eager to research…
Read MoreHow to Compete in Tough Times? Focus on the Customer.
Yesterday morning, I had the privilege of attending a presentation by Howard Hyden from The Center for Customer Focus. Howard spoke at the Centre Club to the CEO Council of Tampa Bay. Howard’s energy and fervor were absolutely infectious. He had some terrific tough-love “Howard-isms” such as: “The grass isn’t greener on the other side.…
Read MoreDennys.com: Whose Turn Was it to Watch the Web Guy?
Denny’s has a lot to be proud of. The publicly traded company has 1,546 locations across the country, a brand name that’s been around for eons, and demographics that include loyal late-night-snacking Gen-Y’ers and Grandmas alike. Yet, this 24/7 powerhouse apparently failed to invest in a credible marketing and web team. As I was preparing to…
Read MoreA Small Business That Gets its Customers.
Too many small businesses treat their web site as an afterthought–asking their friend-of-a-friend with a brother who knows some HTML to “do a web site.” Usually, the work is done for nothing or nearly nothing. And it shows. Graham Staffing, however, clearly made their web site part of their marketing strategy. With clean navigation, a…
Read MoreUsable Websites Lead to Good Karma
As for not-so-usable websites? This blog’s banner says it all. Web usability is my passion. As I write this I can just hear my fiance, friends and coworkers giggle at the understatement. The fact is, I’m a bit of a usability fanatic. Many people scream at the TV when a player fumbles a ball or…
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