When Good Blogs Go Bad
Social Media has very few rules that are black and white. Which is why real-world examples tend to be the easiest way to demonstrate the power of these explosive marketing tools.
That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong! I gave this presentation to two groups last month and people were shocked that big brands with big budgets don’t always churn out the best blogs. While we have a much longer list of business blog mistakes, this quick presentation covers four of the most common. Have any examples of your own? Share them with us!
Deana Goldasich
Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.
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Thanks for this Deana, really interesting and useful. I think what your analysis shows is that companies are still worried about letting their employees represent them online in case they say something slightly off the corporate message. The irony is that having safe, sanitised blogs, which have been checked and redrafted many times before they’re posted probably do more damage to your brand.
Hi, Deana – this is a GREAT post! As you know, I’m setting up a blog and want it to be as successful as possible, so this information is very helpful. Thanks for all you do!
Thanks for stopping by Craig! I have to agree with you. The overhomogonized tone and personality (or lack thereof) in many corporate blogs is hardly worthwhile and probably damaging!
So glad you found it helpful, Sandy! There are a gazillion more ways to go wrong with blogging (and hence a million ways to do it RIGHT). Looking forward to sharing more tips over time!