How Do YOU Bring Social Media Down to Size?
Does social media ever just overwhelm you? I don’t mean in terms of learning this ever-evolving new way of communicating. I’m talking about its sheer size.
Now…wait a second. I’m a social media consultant. I help other thought leaders master their own online voice and connect with new customers. I’m not supposed to get overwhelmed, right? Puh-leaze! I’m human.
On a typical morning, I log in to Twitter, Facebook, Mashable and my favorite blogs to devour the amazing new tidbits, articles, studies and knowledge that my contacts share. I drink from the fire hose of information to educate myself, coach my clients and inform my peers. I’m an avid student of this social media world each and every day and I absolutely love it!
I’m an information sponge.
Other times, however, I feel like the social media world is just too massive! I can’t possibly tackle it all!
Gary Hayes’ Social Media Counter doesn’t help matters. (Kidding, Gary, this is pretty awesome.)
Just take a look at what’s happened since you’ve started reading this post…
How I Talk Myself Down
The reality is that once you’re immersed deep into social media as part of your work routine, this overwhelmed feeling is bound to happen.
So, I thought I’d share my way of dealing with days where enough is enough. (Then I want to hear from you!)
First and foremost, I narrow my intake for the day. I remind myself that Social Media is literally the world at my fingertips. The entire world! What I learn and who I meet during my “social hours” are up to me.
So, on days where casting a wide social net is too much, I zero in on smaller, cozier territory. I save Technorati and Mashable for another day and head to some close friends’ blogs, check out a client’s vacation photos on Facebook and connect with some colleagues on LinkedIn.
Bringing the immense world of social media down to single-bite relationships is what it’s all about, after all. It’s not about conquering it or meeting everyone and their brother. Sure, there will be awesome times when Twitter feels like a convention and I make dozens of quality connections! But for days where I’m not quite ready to face the endless world of information…I hold my close social media connections even tighter.
Okay…time to share. How do you bring YOUR social network down to size?
Deana Goldasich
Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.
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RT @goldasich: Ever get overwhelmed with social media opportunities? – How Do YOU Bring Social Media Down to Size? – https://www.wellplannedweb.com/2010/05/br…
@goldasich Well, I got a million of
@goldasich Excellent– this is starred for the first thing tomorrow. My brain has stopped. Told Megan you’re visiting soon. We are JAZZED!
Deana,
Thanks as always for keeping me on track. The objective every day? Who do I want to reach? What do they need to know that I have? And then to remember that indeed I DO have something people need: my voice, my perspective on this ocean of information…as you have done for me. Great post. Thanks so much — both Megan and I are looking forward to your visit here.
Jody
I just typed in a brilliant comment that didn't get accepted. So briefly, this is wonderful advice for all of us out there who try to go to all web sites at once, and who wish we could talk to everyone in the world, because IT IS NOW POSSIBLE TO DO THAT. thanks for the calming influence.
Oh, Molly, I wonder what happened! :(… would have loved to have heard your brilliant comment. Maddening when that happens! I'm glad the post helped. Sounds like you suffer from the “want to be everywhere at once” syndrome, too! Thanks for sharing… very validating!
Jody! It's so nice to talk to you with more than 140 characters! You are COMPLETELY on track! Those questions are exactly what I ask myself every day. As bloggers we always have to ask those questions about WHO we're talking to and what they need. Otherwise, we lose focus and effectiveness. But, as you know, it's SO much easier said than done. Looking forward to seeing you in person — finally!
I know I tend to forget that I have a corner — albeit small – about cancer survivorship that one one else does. I've listened to my readers' feedback. You know what they like? Heart. They enjoy hearing the caring beside or behind the information, however you want to describe that. This thrills me and at the same time — is a responsibility. I strive to be accurate with the information I present then add my take…..we all do the best we can. Thanks for listening. Blogging, as you've said, is an uphill run…..
Ever get overwhelmed with social media opportunities? – How Do YOU Bring Social Media Down to Size? – https://www.wellplannedweb.com/2010/05/br…
RE: Oh, Molly, I wonder what happened! :(… would have loved to have heard your brilliant comment. Maddening when tha… https://www.wellplannedweb.com/2010/05/br…
RE: Jody! It’s so nice to talk to you with more than 140 characters! You are COMPLETELY on track! Those questions are … https://www.wellplannedweb.com/2010/05/br…
Yup… having a clear, authentic voice and tone is key. I actually make this part of my blog coaching process. It sounds simple, but it's really NOT! Finding (and committing to) your voice online can be tough. But, like you said, heart makes all the difference.
I like to say, “Readers want to see the face behind the logo.” People connect with people, not just stats, authority and smarts. Good stuff, Jody! So glad you stopped by!
Yup… having a clear, authentic voice and tone is key. I actually make this part of my blog coaching process. It sounds simple, but it's really NOT! Finding (and committing to) your voice online can be tough. But, like you said, heart makes all the difference.
I like to say, “Readers want to see the face behind the logo.” People connect with people, not just stats, authority and smarts. Good stuff, Jody! So glad you stopped by!
RT @goldasich: Are you ever overwhelmed by Social Media’s opportunities!? One way I bring Social Media down to size –> http://ow.ly/url/shorten-url …
RT @goldasich: Are you ever overwhelmed by Social Media’s opportunities!? One way I bring Social Media down to size –> http://ow.ly/url/shorten-url …
Are you ever overwhelmed by Social Media’s opportunities!? One way I bring Social Media down to size –> https://www.wellplannedweb.com/2010/05/br…
RT @goldasich: How Do YOU Bring Social Media Down to Size? — https://www.wellplannedweb.com/2010/05/br…
How Do YOU Bring Social Media Down to Size? — https://www.wellplannedweb.com/2010/05/br…