A Small Business That Gets its Customers.
Too many small businesses treat their web site as an afterthought–asking their friend-of-a-friend with a brother who knows some HTML to “do a web site.” Usually, the work is done for nothing or nearly nothing. And it shows.
Graham Staffing, however, clearly made their web site part of their marketing strategy. With clean navigation, a simple design and a clearly-defined content areas, their users are bound to find what they need.
How did Graham pull off such a clear, intuitive site? Planning and focus.
Graham even segments the visitors into two distinct groups as soon as they enter the “door” to avoid having them wander away to irrelevant content. It’s like having having a receptionist right there to greet you and point you in the right direction. I think I may even smell fresh-brewed coffee.
Graham is obviously in the business of helping people. Their web site clearly reflects their goals and mission.
