5 Questions to Ask Before Publishing B2B Content

We’ve been considering an “Infrequently Asked Questions” series—covering the most common mistakes B2B content teams make and how to avoid them. For now, we’re going to highlight a few of our favorites. Feel free to add your own or ask for more! 1. Did you remember to use industry jargon and acronyms? That’s right! Unlike traditional…

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How to Fire Your Inner Sales Guy

Are you hearing voices? By now you know that, as a Thought Leader, it’s critical to lose the “sales speak” when creating content. But, when writing about topics that relate to service offerings or products—we can easily slip into “sales speak” fast. Before we know it, we’ve blurted out, “Buy our stuff,” or “Call me…

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