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Posts by Deana Goldasich

Is Your B2B Content Getting the Mileage it Deserves?

Business-to-Business (B2B) marketers are forever chasing the challenge of publishing valuable, relevant content to their blogs and websites. And for good reason. Companies with blogs gather 68% more leads than those without blogs (HubSpot). Those who turn a standard blog into a well-produced, highly-relevant content machine may even see that number rise to a whopping…

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Thank You for a GREAT 2010!

Today, we asked our Facebook Fans what they were most proud of in 2010 (Jeff Folkersen gets the biggest horn-toot, in our opinion!). It got us thinking about how terrific OUR year has been as a company! Most noteworthy–a series of awesome new clients, celebrating Well Planned Web’s 1-year Anniversary and speaking to some incredible…

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What Does Your Twitter Avatar Say About You?

Twitter avatars are more critical than some may think. In a terrific post on ThoughtPick, the author lists 5 reasons your avatar matters in your Twitter presence: Recognition Expression Intrusion Uniqueness Meaning & Relevancy We’d like to add a few more to this list. Most clients are a tad surprised when we spend a good…

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When Good Blogs Go Bad

Social Media has very few rules that are black and white. Which is why real-world examples tend to be the easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong!…

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Shut Up, Listen Up, and Read!

For those of you who have endured my voice and tone workshops and training, brace yourself. Deana’s got her “rant” voice on today. If you’re a thought leader who’s genuinely ready to enlighten, educate and inspire others…awesome! Guess what? Your business will grow along with your online influence. This blog and my business are ALL…

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How to Mutilate a Social Media Contest

Okay, so I’m ALL for coming up with creative ways to engage customers online. In fact, as social media consultants we offer creative ideas and solutions every day. But, when does a creative contest simply become way too much work for the customer? Companies are forever talking about the ROI of social media. But what…

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Social Media: When Good Brands Go Bad [Event]

Social Media has very few rules that are black and white. Which is why real-world examples tend to easiest way to demonstrate the power of these explosive marketing tools. That said, sometimes the best way to learn how to do something right is to see examples of what happens when it’s done wrong! This Tuesday,…

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5 Ways to Nurture Client Relationships Using Social Media

Congratulations! You’ve found your client on Facebook, linked up through LinkedIn and followed them on Twitter. Now what? Many consultants, agencies and service providers think that their social media “duties” end there. In fact, that’s just the beginning. Just as a phone number is only valuable if dialed, connecting on social media is only valuable…

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Online Content: The Power of Emotion

I ran across a thought-provoking article on Bloomberg Businessweek today, addressing how effective brands harness the power of emotion. Steve McKee (@SteveMcKee) states, “A feature can always be matched. A claim can always be mimicked. But an emotional sweet spot is something your brand can occupy all by itself.” McKee’s words remind us to step…

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Writing a Blog Post That Generates Sales Leads

Generating sales leads from your blog while remaining authentic is not only possible, it’s mandatory! But, during the editorial planning and brainstorming process, it’s easy to overlook the most effective sales-generating blog post ideas. Am I saying you should rehire Your Inner Sales Guy? Heck no! I’m encouraging you to add genuine, straight-up value that…

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