Reality Check: The Power of LinkedIn for B2B Marketers [Infographic]

It seems that a new sexy social network steals the spotlight each month — whether it’s Instagram surpassing Twitter or Tumblr and Pinterest taking over the world.

But, the fact remains: LinkedIn is still the top dog in the B2B Marketing and Sales arena. Why? It’s simple: LinkedIn has the power to turn a distant business contact into a warm lead. And, for the record, warm leads are four times more likely to convert.

Yet, as powerful as this business network is, 70% of sales professionals don’t have the training to harness the power of LinkedIn. Yikes!

Bottom Line: LinkedIn is an easy network to ignore. It’s not as sexy, gimmicky or even as visually appealing as some of the spotlight-stealers out there. But, if you’re serious about lead nurturing, LinkedIn is the network you can’t ignore.

Deana Goldasich

Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.

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4 Comments

Becky McCrary on January 5, 2015 at 12:33 pm

Excellent article, Deana!
Deana Goldasich on January 5, 2015 at 4:31 pm

Thanks so much, Becky!
Best Practices for Using LinkedIn: Identify New Clients (Part 3 of 3) | The Principal Blog on January 15, 2015 at 11:31 am

[…] As 70 percent of sales professionals don’t have the training to harness the power of LinkedIn1, that’s the focus of this series. So let’s dive into your LinkedIn questions. […]
Moon Milano on May 18, 2018 at 4:12 pm

excellent, beautiful and concrete.
thank you