Skip to content

What Makes Content Effective?

Like all marketing efforts, Content Marketing has one ultimate goal — to produce new customers or clients. That’s a given. However, HOW content achieves this goal is a different story. In fact, there is no one magic recipe for creating effective content that sells. That’s actually what makes Content Marketers’ jobs so much stinkin’ fun! Content has to be as unique as the company we’re marketing for.

Hence why I love asking this question of marketers: “What Makes Content Effective?” The response is either a Scooby-Do look of confusion or an emphatic answer that sparks a debate, battle cry or both.

I recently asked members of AMA Tampa Bay to complete the sentence below and put some ideas out there to get things started. The result? A great discussion and some terrific answers!

CHIME IN: Complete this phrase in 3 words or less:

“Effective web content…”

Your Turn

how to write a research paper in an hour service writing desk generic viagra canadian pharmacy amoxicillin dosage generic viagra canada no prescription resume ghostwriters website au where can i buy 1 viagra pill russian family essay dissertation editing how many pages is dissertation http://teacherswithoutborders.org/teach/social-issues-to-write-a-research-paper-on/21/ can viagra help women conceive watch writing paper to print essays on into the wild https://greenechamber.org/blog/sample-projet-manager-resume/74/ thesis defense crossword viagra overdose kills man generic metformin purchase generic viagra https://bonusfamilies.com/lecture/do-my-college-algebra-homework/21/ congress term of office https://www.newburghministry.org/spring/example-mla-format-research-paper/20/ https://pittsburghgreenstory.com/newyork/thesis-introduction-outline-sample/15/ enter site how to write a literature review for a research paper persuasive thesis creator can you take viagra and antibiotics tadalafil india generic sildenafil citrate https://pharmacy.chsu.edu/pages/how-to-write-love-in-japanese-symbols/45/ http://almadenyoga.com/clinic/gag-gift-viagra-label/65/ Don’t hold back!
3 words or less! — “Effective web content…”

Deana Goldasich

Deana Goldasich, CEO and founder of Well Planned Web, plans and implements Content Marketing to help clients nurture leads, market their expertise and create an impactful presence online.

More Posts

Follow Me:
TwitterFacebook

9 Comments

  1. Marie Weber on October 3, 2011 at 5:20 pm

    …sparks an idea, makes you think, or leads to action.  Of course I like the one by Ashley Ray, creates raving fans.



  2. Deana Goldasich on October 3, 2011 at 5:33 pm

    Oh! “Sparks an idea.” Love that! Sometimes the best way to gain a lead or sale from content is to arm the reader with enough info to come up with the way your product or service can benefit them. Nice, Marie!



  3. Alisha Edwards on October 4, 2011 at 8:33 am

    …demonstrates thought leadership, shows customer understanding/kinship. Tough with so many great ones already on the list: solves a problem; informs, mobilizes, connects; builds relationships, removes barriers, is addictive.    



  4. SEO London on November 24, 2011 at 7:46 am

    Thoughts that make sense and comes out of box, imagination that acts as inception, creating an environment in  writing with references that make the reader feel like s/he is the part of the content.

    ~Aansy Stone



  5. Deana Goldasich on November 24, 2011 at 9:28 am

    Thanks Aansy. Interesting note: “references that make the reader feel like s/he is the part of the content” — that’s a need addition!



  6. Daniel Milstein on January 3, 2012 at 4:56 am

    That is so true Deana.
    As an author and business man, I can relate to how you
    said “Like all marketing efforts, Content Marketing has
    one ultimate goal — to produce new customers or clients. That’s a
    given. However, HOW content achieves this goal is a different story. In
    fact, there is no one magic recipe for creating effective content that
    sells. That’s actually what makes Content Marketers’ jobs so much
    stinkin’ fun!”. 
    I hope more people discover your blog because you really know what you’re talking about. 
    Can’t wait to read more from you!

     



  7. Deana Goldasich on January 3, 2012 at 9:17 am

    Thanks for the kind words, Daniel. Thanks for stopping by!



  8. Quantum SEO Labs on January 11, 2012 at 4:49 pm

    If you are selling false noses, don’t spend your time telling the visitor about the history of nasal appendages, put the sales copy at the top of the page so it’s the first thing a visitor sees when they land on that page. 

    Present your key information as soon as possible on the page. 



  9. Deana Goldasich on January 11, 2012 at 4:54 pm

    Thanks for stopping by Quantum! I DO agree that the history of nasal appendages would be a snore fest (no pun intended). However, I do NOT agree with putting sales copy at the “top” of online content — unless it’s simply a call to action page. Customers — especially those in the B2B realm — are looking for help to solve their problems and help in making decisions that will better their business or professional standing. Sales copy simply does not achieve this.



Leave a Comment





This site uses Akismet to reduce spam. Learn how your comment data is processed.