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Why? It’s simple. The Social Networks are swimming with partiers and elbow-rubbers. As I like to say, “Any Monkey Can Tweet.” But, it’s the professionals out there who provide substance, value and true problem-solving ideas. Professionals create content that serves their prospects’ needs. Professionals bring in new sales by solving problems with information and unique content that only they can provide.
A blog is the perfect solution for creating and distributing that content as fast as a company can produce it!
The Quick-Read, Must-Read Ebook
So, when Debbie Weil—who literally wrote the book on corporate blogging—asked, “Is Your Blog Your Social Media Hub?” naturally I had a LOT to say. Apparently a few others did as well! I must say that I am beyond honored to be quoted in the same ebook as Seth Godin, Guy Kawasaki, David Mermann Scott, Jay Baer…oh…the list goes on.